He requested Barbi to create four cards with a "strawberryish" outfit for the Mega Test Market. Rex Conners, American Greetings' staff art director, knew this card was very popular and determined that this was due to the strawberry motif. At the time, the character was simply called Girl with a Daisy or Strawberry Girl and was depicted holding a daisy while wearing an orange bonnet with a strawberry print on it. The character first appeared on a Laurel Valentine's Day Greeting card in 1972–1973. The character of Strawberry Shortcake was originally created by Barbi Sargent, who was then working as a freelance artist for American Greetings. The franchise is currently owned by the Canadian children's television company WildBrain and American brand management company Iconix Brand Group through the holding company Shortcake IP Holdings LLC. In addition, the franchise has spawned television specials, animated television series and films. The line was later expanded to include dolls, posters, and other products featuring the character and an extended cast of friends and pets. Strawberry Shortcake is a cartoon character used in greeting cards published by American Greetings. WildBrain CPLG is exhibiting at Licensing Expo 2022. These add to previously announced promotional partnerships with I’m the Chef Too! (culinary education), Zolli Candy (dentist-approved lollipops), Dippin’ Dots (ice cream) and Snip-Its (kids’ hair salons). Pinkberry, meanwhile, launched “Strawberry Shortcake”-branded frozen yogurt at 72 Pinkberry stores in the U.S. retailers such as Walmart, Kroger, Target, Dollar General and more. Promotional partner, Little Debbie, launched “Strawberry Shortcake”-branded cakes and snacks in April at U.S. and online.Ī complete produce takeover, with signage and packaging featuring images of Strawberry Shortcake and her friends, kicked off at grocery stores nationwide in May, with Naturipe strawberries and blueberries representing Strawberry Shortcake in the berry category, Sunkist promoting blood oranges with Strawberry Shortcake’s friend, Orange Blossom, and envy apples celebrating Strawberry Shortcake’s move to Big Apple City in the new animated series. This spring also sees Strawberry Shortcake celebrating through a range of promotional partnerships at thousands of retail stores across the U.S. The deals add to the list of previously announced licensees for the new “Strawberry Shortcake,” including Moose Toys (master toy/global) and Penguin Random House (publishing/North America), plus a number of capsule fashion collections for Vintage Strawberry Shortcake that launched this winter/spring, including a Unique Vintage collection for Valentine’s Day 2022 a co-branded collection from By Samii Ryan featuring matching sets, shorts, baby tees, chinos and a bucket hat and a Dolls Kill collection of apparel, footwear, accessories and a Strawberry Shortcake picnic basket. and Cotton On, for ladies’ and girls’ sleepwear, home and stationery and girls’ apparel, for global.įor Vintage Strawberry Shortcake, Boss Fight has signed on to make fully articulated and scented action figures of Strawberry Shortcake and her friends for the U.S., while Spirit Halloween is on board for costumes and dress-up for the U.S. and Canada Centric Brands, for ladies’, girls’ and toddler sleepwear, plus mommy and me sets for the U.S. Jay Franco, for home and bath in the U.S. Several new deals for both new and vintage “Strawberry Shortcake” include Bentex, for girls’ apparel and swimwear in the U.S. WildBrain has announced multiple new consumer products partnerships for “ Strawberry Shortcake ” by their licensing agency, WildBrain CPLG.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |